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Emma Lundgren for Dazed and Confused

July 30, 2010

Emma Lundgren for Dazed Digital Photography by Rafael Stahelin. Styling by Justine Josephs.

‘‘More is More’- it is a game between old and new the customary and the extraordinary. It is a new generation fashion puzzle!

I love this quote from textile designer Emma Lundgren from an interview with Dazed Digital, when asked what her collection is about. Influenced she says, by both symbols and traditions from her home in Sweden and the contemporary bike culture of east London where she now lives, she has beautifully combined a mixture of materials, colours and techniques. Layered and draped over the models by stylist Justine Josephs you really do get a sense that it was a puzzle but the pieces fit perfectly together!  To see the whole interview follow this link.

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